Our Mission: Achieve Success for Our Clients

Every app is different. Each has their own goals, needs and KPIs. Each needs to be uniquely understood and nourished in order to thrive. Our mission is to help our clients succeed. We also like to make the people that hire us look good!

Achieve client goals

We are guided by our client’s goals. We will never take a project where our goals are not aligned with our client’s. We are successful only when our clients are successful.

Treat every app like it’s ours

What would we do if it was our app? How far would we go to make sure it succeeds? We are passionate about our client’s apps and make it our mission to help them succeed.

Gain deeper insight

We are data nerds and seekers of truth. We challenge past assumptions and conventional wisdom. Our data tools and custom dashboard are built for deep, actionable insights. We use deep date anlysis to win!

Don’t take our word for it, see what our clients say


Leadership Team




Phil co-founded GameChangerSF, the leading app user acquisition agency after a successful career in console game marketing at Ubisoft and 2K Games (See his full console credits.) . At GCSF, Phil has helped companies like Atari, Oprah Winfrey Network, Mobilityware, Sony Pictures grow their apps while leading the evolution of data-focused and ROI based user acquisition. 

He holds engineering degrees from NYU and Columbia and an MBA in marketing from The Wharton School. He is fluent in Russian.



Chief operating Officer

With over 15 years of experience in mobile advertising, growth marketing, and user acquisition, Silvia provides thought leadership, planning, and strategic planning, working with clients to expand reach with their mobile advertising campaigns and networks. Prior to GameChangerSF, Silvia worked in business development, operations and product marketing for MySpace, Buongiorno and several other startups. She also led operations and product marketing teams at Yahoo! for over eight years. She is fluent in Italian.


{the other} Phill

Creative Director

Phill leads concepting and oversees production of large-scale mobile campaigns. In his 15+ years as creative director he has led interactive mobile development, app development, motion graphics and animation for games, web and broadcast television.

He created mobile advertising campaigns for brands including HBO, Kraft, Mars, Progressive Insurance, Hollister, Pepsi and Anheuser-Busch.



SENIOR Advertising Manager

Laura spends her days at GameChangerSF knee-deep in campaign analytics helping clients scale their user acquisition efforts. She loves merging strategy and tactics to create the ultimate-performing campaigns. Prior to joining GameChangerSF, Laura headed marketing teams for a variety of verticals in the digital marketing space. She holds a B.S. and B.A. in Economics from the University of Texas at Arlington.

In her spare time, she is a voracious book starter and a less-than-ambitious book finisher. She loves thinking and learning about any subject and has an unquenchable appetite for impromptu excursions in nature.



User Acquisition Manager

Aleney helps clients expand the reach of their user acquisition campaigns to a wide range of networks. Prior to joining GameChangerSF, Aleney worked in paid social advertising at an agency and was a senior manager at mobile advertising network Aarki.

Aleney is a graduate of UC Santa Barbara. She enjoys traveling the world and spending time with loved ones. Aleney is fluent in Cantonese.