Better Creative Leads to 57% Higher D60 ROAS for S'More App

With GCSF-Designed Creative

57%
— Higher Day-60 ROAS
29.6%
— Lower CPI
41.4%
— Higher Ad Click Through Rate

Challenge

US Cellular’s previous agency of record, made ads for the first 6 months of our UA campaign. Their creative was high quality but wasn’t aligned with the UA process. They produced one “campaign” every few months. We took over the process producing 10x the creative at 50% of the cost.


Results

Developing more creative and better creative paid off:

  • Achieved well over 100% monetization by day 60

  • Drove cheaper installs, which improved DAU

  • Much higher ad engagement, in terms of higher CTRs and CVRs, led to improved CPMs and CPIs

60-Day Return on Ad Spend

 
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Laura Singh