Prior to co-founding GCSF, Phil’s legacy in the world of mobile marketing and advertising was recognized with his direct brand guidance of such titles as NBA 2Kand NHL 2K 2015, the Borderlands franchise and Bio Shock titles (See his full console credits.)
He holds engineering degrees from both NYU and Columbia and an MBA in Marketing from The Wharton School.
In his free time, he plays video games, chess and travels the world watching his daughterplay basketball and son compete in luge for Team USA.
Anya Shapina - Chief Executive Officer
As the co-founder of GameChangerSF, Anya focuses on growth strategy, providing consultation in both business and financial planning to clients. Prior to co-founding GameChangerSF, Anya led business development at Kochava and Peanut Labs in San Francisco and co-founded several start-ups. Earlier in her career, she worked in finance and venture capital in her native Russia and, subsequently, in the U.S.
Anya studied international finance at the University of Richmond and The Robins School of Business. She earned her BS in Finance & Management from The Saratov School in Russia.
Anya is a former gymnast with a life-long passion for dancing. She likes adventure sports like kite-boarding and snowboarding. Anya met her husband and 100+ best friends at Burningman. She has two children, one of whom is a dog.
Silvia Albasini - Vice President of User Acquisition
With over 15 years of experience in mobile advertising, growth marketing, and user acquisition, Silvia provides thought leadership, planning, and strategic planning, working with clients to expand reach with their mobile advertising campaigns and networks. Prior to GameChangerSF, Silvia worked in business development, operations and product marketing for MySpace, Buongiorno and several other startups. She also led operations and product marketing teams at Yahoo! for over eight years.
Olivia Jensen - User Acquisition Director
Olivia made her reputation as a sales and marketing expert in the entertainment industry. At GameChangerSF, she uses her finely-honed and experienced performance marketing skills working with Facebook, AdWords and Apple Search. Prior to joining the agency, she worked in finance and operations for a large portfolio of clients in the food management and education sectors.
Olivia holds dual Bachelor of Science degrees in Political Science and Government from both Santa Cruz University and the University of California at San Diego
Kin Liu - Facebook Advertising Manager
Kin is a Facebook specialist who helps clients success on the platform. He previously worked at Facebook, Wells Fargo, and Morgan Stanley. Kin is a graduate of UC Davis, with a Bachelors in Economics and a minor in Statistics.
He loves basketball, and strives to shoot 3-pointers as well as Stephen Curry. His other hobbies include fitness, traveling, and learning how to dance
Ilya Shereshevsky - Head of Business Development
Ilya is an experienced mobile marketing professional who has held senior leadership roles in Product Marketing, User Acquisition, and Partner Marketing.
Prior to joining GameChangerSF he led Performance Marketing teams at Chobolabs and DeNA West and led Product Marketing at OnLive, SEGA, and Glu.
Ilya holds an MBA from UC Berkeley Haas School of Business as well as degrees in Accounting and Psychology from Rutgers College. In his spare time, he enjoys playing video games, reading graphic novels, and acting.
Esfira Shpilberg - Finance Manager
Esfira oversees GameChangerSF's accounting. She has vast financial experience acquired while working on New York's Madison Ave. She holds a BS degree in accounting from Kyiv National University of Technologies and Design.
She enjoys traveling, reading, swimming spending time with her family and hearing a good joke.
David Pava -Brand Strategy Advisor
Dave helps publishers and developers stay aligned on product positioning, audience messaging, product features, and performance goals.
Dave has spent over 20 experience working on games, apps, and sites in senior marketing roles at D3P, IMVU, THQ, 3DO, Codemasters, and Turner Entertainment. Dave is the founder of David Pava Consulting Group and has advisory or consulting roles with multiple gaming companies, online retailers, and startups.
Amy Ye - Graphic Designer
Amy Ye is a graphic designer who develops digital assets for campaigns at GameChangerSF. She is pursuing a double major in Design and Managerial Economics at UC Davis.
Marko Tasic - Lead Software Developer
Marko is the wizard behind GameChangerSF's systems. He keeps reporting and optimization software functioning in tip-top shape.
Marko is a Software developer and researcher who loves solving difficult, practical problems. His passion is building highly scalable solutions. Marko earned his Computer Science Bachelors from New York Inistitute of Technology.