Prior to co-founding GCSF, Phil’s legacy in the world of mobile marketing and advertising was recognized with his direct brand guidance of such titles as NBA 2Kand NHL 2K 2015, the Borderlands franchise and Bio Shock titles (See his full console credits.)
He holds engineering degrees from both NYU and Columbia and an MBA in Marketing from The Wharton School.
In his free time, he plays video games, chess and travels the world watching his daughterplay basketball and son compete in luge for Team USA.
Anya Shapina - Chief Executive Officer
As the co-founder of GameChangerSF, Anya focuses on growth strategy, providing consultation in both business and financial planning to clients. Prior to co-founding GameChangerSF, Anya led business development at Kochava and Peanut Labs in San Francisco and co-founded several start-ups. Earlier in her career, she worked in finance and venture capital in her native Russia and, subsequently, in the U.S.
Anya studied international finance at the University of Richmond and The Robins School of Business. She earned her BS in Finance & Management from The Saratov School in Russia.
Anya is a former gymnast with a life-long passion for dancing. She likes adventure sports like kite-boarding and snowboarding. Anya met her husband and 100+ best friends at Burningman. She has two children, one of whom is a dog.
Silvia Albasini - Vice President of User Acquisition
With over 15 years of experience in mobile advertising, growth marketing, and user acquisition, Silvia provides thought leadership, planning, and strategic planning, working with clients to expand reach with their mobile advertising campaigns and networks. Prior to GameChangerSF, Silvia worked in business development, operations and product marketing for MySpace, Buongiorno and several other startups. She also led operations and product marketing teams at Yahoo! for over eight years.
Melonie Gonzalez - User Acquisition Director
Melonie is our Facebook user acquisition expert, making her one very popular person around here. She developed and deployed digital brand marketing and acquisition campaigns for such clients as Marvel, Magic the Gathering, and many others. Prior to GameChangerSF, Melonie founded a boutique Agency that helped launch the Maker Movement as a mainstream phenomenon. She has spent more than a decade in media planning and buying in Silicon Valley including advertising sales & operations at Yahoo!
An active participant and volunteer in many Bay Area arts causes and organizations, Melonie holds a Bachelor of Arts degree in Advertising from California State University at Fullerton.
Olivia Jensen - User Acquisition Director
Olivia made her reputation as a sales and marketing expert in the entertainment industry. At GameChangerSF, she uses her finely-honed and experienced performance marketing skills working with Facebook, AdWords and Apple Search. Prior to joining the agency, she worked in finance and operations for a large portfolio of clients in the food management and education sectors.
Olivia holds dual Bachelor of Science degrees in Political Science and Government from both Santa Cruz University and the University of California at San Diego