The Sandbox Header Image

The Sandbox

Efficient User Acquisition— Audience Targeting

 

Challenge

The Sandbox needed to acquire new users and determine the best audiences to target, but the performance was showing expensive results.

Approach

GameChangerSF provided strategy recommendations and optimized across a number of audiences. These optimizations led to a 75% increase in new downloads and a 57% decrease in CPA.

Services Provided

UA strategy & Positioning, UA Optimizations, Client Services, Competitive Research

The UGC ads outperformed the animated ads

CVR: 57%

CPA: 57%

Downloads: 75%

Don’t Take Our Word For It….

"We worked with GameChanger to launch several high priority campaigns. The web3/blockchain gaming space is extremely dynamic and fast-paced, and it was important to us to work with a partner that could execute quickly and adapt to our changing needs. The account reps we worked with were great— fantastic thought partners, professional, and highly responsive."

— Christy Wong-Taylor, Head of UA at The Sandbox