Case Study Art - Doom

Emergents TCG


Emergents Trading Card Game needed to acquire a large amount of users within a short period of time. Their current media channels were driving expensive results with little scale.

Services Provided

Competitive Research, Strategy, Positioning, Video & Static Ad Production, UA Strategy, ROAS Optimization


GameChangerSF revised their user acquisition strategy and pivoted to alternative media channels to acquire more users and decrease acquisition costs.

By The Numbers

Downloads: 958%

CPA: 94%

Static Creative


Network Metrics

Don’t Take Our Word For It….

“GCSF delivered for our company when the stakes were highest. We needed to hit our targets, and we needed to hit them fast. But we had gaps in our own analytics and rapidly changing priorities. GCSF's team worked hard to understand and meet our needs -- and then they deftly pivoted along with us as circumstances changed. As we formulated and launched a bet-the-company UA campaign, GCSF struck the perfect balance between listening and leading, and the byproduct was trust. GCSF understood our firm's objectives, they worked hard to achieve them, and they produced excellent results. We were lucky to have them on our team.”

Keenan Kmiec | CEO Interpop